My readers know I have been blogging about this, with thoughts on what will work, for almost a week now. I started with a post asking whether Amazon awakened the sleeping giant of Wal-Mart and also wrote about the inherent advantages of scale and dispersion that the United States Post Office possesses in this space.
Note: to follow this story on my blog as it develops make sure to click on the tag: Same Day Delivery.
SCdigest has now written about it (I must admit, I love when I "scoop" a professional journal!) and they are calling it the "same day wars". Not sure I would use the war analogy but it is interesting they see it that way.
My experience has been same day shipping is more a "marketing gimmick" than reality. How many people really cannot afford a quick trip to Wal-mart (which is open 24 hours a day mostly)? Will they really pay $10 to avoid that trip? I think same day shipping ads will draw eyeballs (which is good - creates sales) but when the customer is about to dispense with $10 or $20 extra dollars they will decide a quick car trip could be enjoyable!
Thanks for sharing. Same day delivery is the niche that for many clients with immediate needs. There are many alternatives to achieve same day delivery.
ReplyDelete- same day delivery Massachusetts