10xLogisticsExperts, LLC - Leading Revolutionary Change: brand

A 25 year veteran of the supply chain and logistics industry blogs on all things logistics. Experience in 3PL, automotive and consumer goods logistics help bring a unique insight to this topic

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Showing posts with label brand. Show all posts

Monday, October 21, 2024

Enhancing Brand Trust Through Last Mile Innovations: A Look at Veho and J.B. Hunt Final Mile Services and Disproving the Myth that a Brand Must Own Their Own Network.

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The last mile of delivery is the most crucial part of the supply chain, as it directly impacts customer satisfaction and brand perception. I...

Sunday, January 27, 2013

Cost Control Gone Bad..Subway Agrees to Make all "Footlongs" well.. A Foot Long

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We have all seen it in just about everything you buy; packaging is thinner (resulting in more damaged product), metal is replaced with plast...

Sunday, November 14, 2010

Supply Chains Used As An Extension of The Brand - Part 1

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This week I am going to put some thoughts down about whether companies use their supply chain as an extension of their brand or just as an e...

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