Wednesday, January 18, 2012

When Your Suppliers Tarnish Your Brand - Apple "Cry for Help"

I consistently talk about sustainability within your supply chain.  Most companies look inward on this.  But as this article, Apple's Cry for Help, calls out, you have to also look at your suppliers and even their suppliers.  Nothing kills a brand faster than a T.V. camera in Foxconn showing the nets they have to put under the windows to keep workers from committing suicide.

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