My readers know I have been blogging about this, with thoughts on what will work, for almost a week now. I started with a post asking whether Amazon awakened the sleeping giant of Wal-Mart and also wrote about the inherent advantages of scale and dispersion that the United States Post Office possesses in this space.
Note: to follow this story on my blog as it develops make sure to click on the tag: Same Day Delivery.
SCdigest has now written about it (I must admit, I love when I "scoop" a professional journal!) and they are calling it the "same day wars". Not sure I would use the war analogy but it is interesting they see it that way.
My experience has been same day shipping is more a "marketing gimmick" than reality. How many people really cannot afford a quick trip to Wal-mart (which is open 24 hours a day mostly)? Will they really pay $10 to avoid that trip? I think same day shipping ads will draw eyeballs (which is good - creates sales) but when the customer is about to dispense with $10 or $20 extra dollars they will decide a quick car trip could be enjoyable!