A 25 year veteran of the supply chain and logistics industry blogs on all things logistics. Experience in 3PL, automotive and consumer goods logistics help bring a unique insight to this topic
Good Discussion of Unilever Sustainable Living Plan
I found this a very enlightening and exciting presentation relative to the Unilever Sustainable Living Plan. Clearly they have a plan and are executing against it.
Leide: What I mean by that is they are actually doing it. As you know, there is a lot of "greenwashing" in the market place and so you really have to sift through the "marketing" sustainability plans and the "execution" sustainability plans. My experience and research shows that they are executing (meaning they are DOING it) and not just marketing it.
Dear Kevin,
ReplyDeleteI do not understand why you say "(they) are executing against it". Could you, please, explain that?
Leide: What I mean by that is they are actually doing it. As you know, there is a lot of "greenwashing" in the market place and so you really have to sift through the "marketing" sustainability plans and the "execution" sustainability plans. My experience and research shows that they are executing (meaning they are DOING it) and not just marketing it.
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