Forbes is questioning the efficiency of the Apple supply chain now that Tim Cook is running the company and not just the supply chain and operations. I think this is a bit of a stretch and also a bit of hype as everyone tries to find issues with the leader. I doubt very much if anything substantively has improved or devolved since Tim Cook took over the entire company - things don't "rust" that fast.
The future will tell however I would hate to be part of the millions of people who have counted Apple down for the count more than once. It is a great company and will be for quite some time.
A 25 year veteran of the supply chain and logistics industry blogs on all things logistics. Experience in 3PL, automotive and consumer goods logistics help bring a unique insight to this topic
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