Carbon Offsets Should Be Part of a Sustainability Program

When I talk sustainability, either individually or in groups, the same consistent theme comes from middle management:  We will do it if it also makes economic sense (i.e., immediate payback) but we will not do it if it "costs" us.  Very few companies and people today will execute sustainability projects purely because it is the "right" thing to do.

The problem with this however is that it is tough, if not impossible, for the free economic market to put a true cost on environmental issues.  The "cost" is down the road and the "benefit" of destroying the environment is now and that leads to distorted ideas and distorted business decisions.  I heard a person say a the Alternative Clean Transportation (ACT) conference this week that our minds would adjust if we thought:

"Rather than thinking we inherited the earth from our parents, we should think like we are borrowing it from our children."

When you think about borrowing the earth you think about what state it will be when you leave it regardless of whether there is a cost now.  And that leads you to build out a very detailed sustainability practice regardless of the immediate payback.  And this leads us to this great post about carbon offsets.

Yes, as Marc Gunther mentions, carbon offsets are so 2007.  Essentially the idea was you would either voluntarily or involuntarily (through mandatory carbon offset markets) buy into offset projects to help mitigate the long term damage any action you take may have on the long term of the environment.  This led to the EU carbon markets and now the California Carbon Exchange.  The problem right now is the price of a ton of carbon is far too low.

Some point to the fraud which naturally was part of these markets as proof they did not work - kind of like saying because people get murdered in Chicago it is proof the laws against murder are not good for society.  This is a ridiculous argument.  The fact there is fraud says more about the general business community than it does about the markets.

In the end, to build a true sustainability program you have to invest beyond the hear and now from an immediate business case, you have to acknowledge the markets do not properly price issues like carbon emissions, global warming, rise of sea levels etc. etc., and you have to be willing to do something about it.  I am not saying you have to bankrupt your company in the defense of the environment but I am saying you have to realize that the market does not price 400ppm of carbon in the atmosphere properly. The carbon which brought us to 400ppm was catastrophic (see where some say 350ppm was the tipping point) and the marginal cost should have been astronomical. But, alas, it was not; it was essentially free.  That is a market which is not working properly.

Act Expo 2013

I will be using twitter a lot more than the blogging site as I will be attending the ACT EXPO 2013 this week. Please follow me at: my logisticsexpert twitter feed.  twitter/logisticsexpert.  I will follow up with at least a nightly recap.

Alternative Energy and ACT Expo in Long Beach

A week ago I attended the ACTexpo in Long Beach and I came away more excited about alternative energy solutions than I was before the event.  The lessons learned and the excitement around alternative energy (Mostly CNG and LNG) were fantastic.

The first item I was genuinely excited about was the transition to these fuels will not be government subsidy driven.  Rather, the pure economics of the conversion will take precedent and those who see the value will convert on their own.  We will truly do "Good for the planet while doing Good for our companies"

The second item and the clear overarching lesson is when a company is going to move to alternative fuels it truly is an engineered solution.  By far, the biggest question was: Is it LNG or CNG for the future? Most respondents would make blanket answers as if it was an all or nothing.  I continue to say you have to think of this as akin to a stock portfolio: Some bonds, some cash, some stocks. And you adjust based on the economics and your personal situation.

Alternative fuels are exactly the same: Some LNG, some CNG, a lot of diesel, maybe some hybrid (we will see where this goes - the hybrid discussions were the most disappointing).  A company thinking of an alternative fuels strategy needs to do deep and INDEPENDENT analysis on what their applications are now and anticipated to be, the pros and cons of each application, the economics and then start putting the program together.  My feeling is those who just jump in because it is "cool" and it makes them look like they are doing "something" may find their portfolio all upside down and it will be tough to correct.

I highly encourage this conference.  A great place to learn a lot.  Just keep your thinking cap on and understand a lot of people are there to sell what they have.  The true answer is analyzing what the shipper wants and then finding the right mix.