FTR Responds to 10xLogisticsExpert - Are We Driven by Fear

You may have read my blog posting Another Summer and More Fear from FTR.  I am happy to link back to the thoughtful and well written response from Jonathan Starks on the FTR Blog entitled "Are We Driven by Fear"?

First, he is right, I read a recap and did not listen to the entire webinar so today I went back and listened to the entire replay.  My opinion does not change and here is why.

 The point I was making in my post is threefold:

• FTR and the "industry" very frequently report "now it is soft" but they predict "sometime in the future" capacity will tighten up and rates will spiral up. (This was exactly the position taken in this webinar)
• They talk about it as if it is very homogeneous when really it is a lane by lane, area by area phenomenon. 
• The carriers use this "in the future" research to spin their sales pitch.  Any shipper knows the pitch goes something like this:

Shipper to carrier:  "Wow, seems real soft now and rates have come down in the spot market (per FTR), what can you do to help lower my contract rates?"

Carrier to Shipper:  "Well, yes, may be down now but look at the research (provided by FTR and others), capacity in 2016 is going to tighten dramatically and when that happens rates will spiral up. You, the shipper, need to stick with us now (maybe even give us a cost increase) and we will "stick with you" when spiraling rates occur. 

Now, what comes of this:

1. Shipper gets scared (thus the fear trade).
2. Shipper pays more now as "insurance".
3. The "insurance" never pays off (either the spiraling rates never occur or if they do, the carrier is still back at the table asking for more money). 

OK, so why am I so skeptical of this scenario?  It is really all about who the clients are of any consulting organization. I do not believe you can serve two masters .. absolutely impossible. Yet, some consulting companies try to do this.  Imagine this scenario:

Consulting company "A" gets 50% of their revenues from the carriers and is about to go to market with the following research: 

1. Trucking capacity is loose and rates have softened dramatically
2. This is going to exist into the foreseeable future.  We are "long" on the recovery and all indications are a recession is upon us (commodities are slowing, etc.).
3. Shippers should use this as an immediate opportunity to ask for rate reductions to stay competitive.  Prices are about to fall.  

What do you think would happen to the "50%" of the revenues that are paid by trucking companies?  I will leave you to answer this question. 

I want to be clear: I think FTR produces the best research in the industry and it is a "must" listen to and a "must read" for anyone dealing with the shipping industry.  

I am merely saying you need to combine this with other research and, more importantly, what you are empirically seeing in the marketplace to determine your overall transportation procurement strategy.  

NOTE:  My comments about "serving two masters" are the whole idea of where the fiduciary responsibility lies.  Think of your investments.  If your investment advisor is paid for, in some part, by a specific mutual fund do you think that investment advisory can truly be "neutral" and "agnostic" in his or her advice?  Again, I leave it to you to answer.  

Rail Volume for Week 44 Down - Hurricane Sandy

Association of American Railroads released week 44 on Thursday and as expected volumes were down significantly.  However, anyone who graphs and analyzes this data closely will need to asterisk this week forever as Hurricane Sandy drove most of it.

The data shows a 4.8% decrease in container traffic versus week 44 of 2011.  This can only be explained by the Hurricane and embargo of certain locations.  Container traffic through week 44 increased 5.6% for the year showing the increased volumes will continue and, as expected, trailer traffic on the rails continues its decline in favor of the more efficient COFC.

Overall ton miles are down both for the week and for the year and the driving factor for this is Coal.  Coal is down substantially and while petroleum products are up due to all the shale oil it is not enough, on a ton mile basis, to offset the decrease in coal.

The story continues to unfold despite the blip due to Sandy:

• COFC is up
• TOFC is down
• Overall ton miles are down
• Coal down
• Petroleum up dramatically. 

Learnings Through Logistics' Visits

I  had a great week visiting with many logistics providers and trying to get insight into just exactly what is going on in this business.  Some will tell you the business is collapsing due to low demand, some believe the transportation business is ripe for a great uptick in profitability due to constrained capacity (the jury is still out, in my mind, on whether this is artificial or not), some believe it is all just the same.. we are moving around the margins.

I get conflicting signals.  For example, everyone tells me the driver shortage is wildly acute and we run the risk of just not having enough capacity to service the industry because of a lack of drivers.  Many say if the GDP stays above 2.5% or greater then we will just not have enough capacity to service the shipper market.  However, using "Econ 101" this would tell me driver wages should be increasing.  That is not the case. Driver wages are flat.

The next question is whether the increase in intermodal actually is absorbing the otherwise demand for driver capacity?  This seems to be a plausible answer.  Container capacity is up 10% to 20% (depending on who you talk to) and this means those containers have to be filled.  They will not let them just pile up in a container yard.  Add to the fact that many shippers are lowering their point of indifference of choosing between trucks and IM (Indifference is the length of haul in miles where a shipper sees the two as interchangeable) and more shippers are choosing IM on more lanes.  Obviously, this reduces the need for drivers on long haul runs.

So, data is really mixed.  The analysts are all saying most of these companies (public) are "fairly valued" and the industry should not be overweighted in a stock portfolio.  Projections for pricing have been reduced (early this year most were claiming a 4% price increase but that does not seem to be happening) and capacity has freed up.

The one caveat?  Last year we were saying this same thing and the market for trucks and transportation went on fire in the first quarter.  So, this post did not give you an answer (sorry) but may have provided some things to think about.